Ariana Grande is preparing to release the music video for Petal, the title track from her new album, on July 31. A newly released black-and-white teaser introduces Pepper, a character who enters a 1950s-style office and announces that she has arrived for an audition.
The preview follows an earlier clip showing Grande’s character discovering a newspaper advertisement for auditions at a major studio. Petal will arrive on the same day as the full video, adding a visual chapter to the singer’s latest project.
Grande has also announced a partnership between her Brighter Days Ahead Foundation and Backline, an organization supporting the mental health of music industry professionals. The collaboration will help fund B-LINE, a 24-hour mental health and crisis support service, along with direct assistance for touring personnel.
Support began during Grande’s Eternal Sunshine tour, where 200 wellness bags were distributed to crew members at a Los Angeles performance. The broader initiative is designed to provide artists, crews and their families with practical mental health resources.